For bicycle manufacturers

Kolofix has been closely monitoring the development of the cycling market since its founding in 2018. If a few years ago the number of bicycle manufacturers and brands with a direct-to-consumer (DTC) model was globally in the low tens, today we are witnessing a shift where a large portion of brands have moved to a direct sales model to the customer or to a so-called hybrid model where traditional sales model is complemented by direct sales. The number of these brands now clearly approaches two hundred, including the largest global brands.

The advantage of the DTC business model for bicycle manufacturers and cycle brands is the simplification and cost reduction of the distribution model. Typically, the manufacturer sells bicycles on its website or through other online sales channels, with the purchased bicycle being sent in a box to the customer's address.

However, this business model also has its challenges. It is up to the customer to unpack the bicycle from the box, assemble it, adjust it, and set it up so that it is fully rideable. In the event of a warranty being claimed, the customer is asked by the manufacturer to put the bicycle back in the box and send it to the manufacturer's address. In case of need for non-warranty service, it is up to the customer to find a suitable bicycle service in their area. All of these can be significant complications or obstacles that deter many potential customers from purchasing over the internet. The good news is that Kolofix offers solutions to all these challenges and complications.

KOLOFIX is a great partner for DTC brands. We can ensure such post-sale conditions for the customer that the customer experience is the same or better than if the bicycle had been purchased at a traditional bicycle store.

KOLOFIX can accept a box with a purchased bicycle from the manufacturer and physically hand over the unpacked, assembled, adjusted, and set up bicycle to the customer.

KOLOFIX can accept a bicycle for warranty claims and handle this warranty case to the full satisfaction of both the customer and the manufacturer without the bicycle having to travel anywhere.

KOLOFIX can accept a bicycle for non-warranty service and ensure quality repair or maintenance of the bike in an unmatched short time and at the best price.

And most importantly – KOLOFIX does not sell bicycles. KOLOFIX is a specialist in bicycle service, so customers of DTC brands will not encounter any competing brands or sales offers from other manufacturers and bicycle sellers.

Kolofix has experience with more than 80,000 successfully completed service jobs. Kolofix has developed and continuously improves its own system of operation and service work optimization to achieve maximum efficiency, quality control, and integration of all parts of the service ecosystem.

Kolofix has been collaborating with several brands that use Kolofix for more than 3 years. A significant reference for us is our successful collaboration with Canyon, and we are in discussions with many other brands.